Finishline

Finishline brought us in with Grey Advertising to pitch for the new brand and promotional concept. Somehow we were brought back into the mix and delivered the interactive side of things for the promotion. The site allowed people to take a series of pictures with their mobile phone and create their own video mix. Each mix was rated and the winner of each week got a new pair of shoes.


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Stuff: concept . creative direction . strategy . work completed @ xylem .

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